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MOLOSO: Rewarding your loyal customers through mobile and social media
We’ve heard it over and over again: social media is a great, cost effective way to drive traffic into your business and create better brand awareness. But what about the people who already know and...
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Health Care Marketing: Pretty Plus, New Plus Size Children’s Clothing Line
It’s impossible to ignore the childhood obesity epidemic that is evident and growing in the US today. With such a heightened problem at our fingertips, we as a culture are showing our gluttonous...
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Health Care and Franchising – A Growing Business Model
Health care in the United States continues to evolve. With changes forthcoming, and past obstacles still being overcome, health providers are looking for ways to provide better patient outcomes and...
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Branding: American Airlines gives their logo a facelift
It’s been debated in our office whether the recent rebranding of American Airlines’ logo, including a complete overhaul of the exterior of their planes, was a change worthy of praise or criticism. The...
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“2013 Health Care Advertising: Looking for Answers”
Here is a preview of my featured article,”2013 Health Care Advertising: Looking for Answers,“ seen in the February issue of The Review. To read the entire article, click here. With the future of health...
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More than Social Media: Marketing to Millennials
While attending an emergency preparedness workshop last week, there was a robust discussion regarding the role of social media in an emergency. There were two groups of people that discounted social...
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Top 10 Things We Learned at the IFA Conference (Part 1)
Seven inches of snow greeted the Weise Communications team upon landing in Denver from the International Franchise Association (IFA) 2013 conference in Las Vegas. The conference was full of highlights,...
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Top 10 Things We Learned at the IFA Conference (Part 2)
In Part 1 of our Top 10 list, we shared franchise industry insights Tracy and I learned at the International Franchise Association (IFA) 2013 conference in Las Vegas. Today, we are rounding out our...
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Brand Your Company Socially and Ethically Responsible (Or Lose Consumers)
In the past few years, numerous studies have shown a significant increase in consumers that care about responsible corporate practices. A recent survey stated that over 62 percent of consumers say they...
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Kmart’s Holiday Ad: Below the Belt or Missed the Boat?
Thanks to Jordan McNamara for contributing this article to The Side Note. In a 2012 article, Advertising Age discussed Kmart’s shrinking presence in the low-cost retail field (http://bit.ly/1gc3yWF)....
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